Thursday, October 15, 2009

COWE Trade carnival


The three day COWE trade carnival '09 came to an end on Monday( 12Th October). I happened to visit on the last day. And I'm more than glad that I did.

COWE is a breakaway of
ALEAP, they also focus on women entrepreneurship. Me and me aunt paid a visit to this exhibition, to do a little survey for ourselves. I was particularly keen on finding out their quality standard. Since, I haven't ever visited any of the ALEAP exhibitions, I could not compare, but according to my aunt they (cowe) are better.

I myself was pretty happy with what I found out. The price range of the products varied from 3 digits to 4 and 5 in some cases.
Here's a list of products I can recollect:
-apparel stitched and unstiched, western and Indian. men, women and kids
-candles, Dias, handmade paper products, random toys, etc
-carpets and furnishings
-franchise promotions -business software's, etc
-glass products
-jewelery

-banks promoting entrepreneurial schemes
-promotional stalls (distributing pamphlets and gift coupons) hair salons clothing brands school promotions etc

Basically if you're looking for anything a visit would be helpful.
I have my own conclusions on the quality, especially of the western wear but it was selling & that was my aim. To find out what the public is actually willing to purchase. As shocked as I was at their taste, I was glad.


Anyway, We had a chat with a COWE representative there. She was very helpful, and because we were lucky enough to be the only ones enquiring at that time she wasn't in a hurry.

COWE have an entrepreneurship development program (EDP). They conduct this program every alternate month on a particular business. This helps the entrepreneur know everything there is to know before entering the field and setting up his own, apart from understanding the dynamics of being an entrepreneur. Other than that they also, have exhibitions like this all over India and also internationally.


COWE also helps it's members to get their products ISO marked for international sale.
An update on that will be done as soon as I pay them a visit.

That is the brief on COWE, I'm interested in these organizations it's amazing how many people are unaware of their existence!


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